Metaverse Billboard Platform "Ad-Virtua" Officially Released on June 1, 2023 (Thursday)
Press Release
Press Release
For more details, please visit the link below:
https://prtimes.jp/main/html/rd/p/000000001.000113927.html
Easily analyze and verify advertising effectiveness. Supporting metaverse developers as a new source of income.
Take advantage of this opportunity to be among the first to advertise in the metaverse space. Since the ads are displayed on monitors, they do not disrupt the immersive experience of games or metaverse environments. With easy-to-use data analysis and targeting, achieve excellent cost-effectiveness.
Ad-Virtua, Inc. (Location: Shibuya, Tokyo; CEO: Seitaro Mizuno) officially released the metaverse advertising platform “Ad-Virtua” on June 1, 2023 (Thursday).
Official Website of Ad-Virtua:
Corporate Website of Ad-Virtua, Inc.:
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### What is "Ad-Virtua"?
"Ad-Virtua" is a video advertising platform for the metaverse. Similar to large multi-vision screens and digital signage commonly seen in urban areas, it allows video ads to be displayed on monitor screens in metaverse spaces, such as VR games or live broadcasts.
Strength 1: Monitor advertising effectiveness through a dashboard—achieve great cost-effectiveness with targeting.
If you are placing ads, you want to know the impact. With the dashboard and data download feature in the “Ad-Virtua” control panel, it is easy to verify advertising effectiveness, such as the number of viewers, and when and where the ads were played in the metaverse. Advertisers can also choose which age groups or genders to target when placing ads, allowing them to reach their desired audience directly with minimal cost.
Ads are matched automatically based on the genre and attributes selected during registration. We are currently testing and plan to implement the ability to select specific metaverse spaces for ads.
Advertising costs are charged based on a point system. Charges apply when a video ad is played to the end.
If the same person views the video multiple times within a short period, the charge only applies to the first viewing.
No charges will be made if the ad is not actually visible, such as when the player’s back is turned to the screen.
Strength 2: Memorable advertising without disrupting user experience.
Since video ads are displayed on monitor screens within the metaverse, they do not disrupt user experience like traditional in-game ads. Embedding a QR code within the video allows for instant redirection to a landing page. This provides a "non-intrusive yet memorable" experience, which benefits both users and businesses.
Strength 3: Supporting game/metaverse developers as a new revenue source.
For example, even VR apps with limited advertising options can generate revenue through "Ad-Virtua," helping developers recover production costs and improve content quality. The monitor screens blend naturally into the metaverse space, maintaining the immersive environment and aesthetics of the content.
Introduction Video for "Ad-Virtua" for Game Developers
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### How "Ad-Virtua" Works
- Who Can Earn Through Ads: Unity-based game/metaverse developers
- Who Can Place Ads: Corporate clients and individuals
Unity-based game/metaverse developers receive monitor-type assets from "Ad-Virtua" for playing video ads.
Corporate clients and individuals submit their video ads.
Unity-based game/metaverse developers play the video ads and earn revenue.
Ad effectiveness can be monitored through a dashboard, enabling analysis of how many times and in which metaverse environments the ads were played.
Ad rates vary based on the monitor size. Larger screens result in higher revenue.
Which metaverse environment the ad appears in is determined randomly.
Supported Video Format: mp4
Size: Up to 10MB
Length: Up to 15 seconds (We plan to implement a feature for playing multiple ads in sequence as more ads become available.)
Aspect Ratio: 16:9 (landscape)
Background Music: Not recommended. Sound effects are allowed, but audio may not always play in the metaverse.
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### Examples of Advertising with "Ad-Virtua"
☑ Companies targeting ages 10-30
☑ Promoting games/metaverse spaces
☑ Device manufacturers
☑ Companies with virtual shops in the metaverse
☑ App-related services
☑ Individual users promoting their favorite idols or VTubers
We recommend obtaining prior permission to avoid any issues.
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Feedback from Advertisers on "Ad-Virtua"
Familia
We operate a social network supporting healthy lives for pets through reviews of dog products.
Familia's Comments:
We have placed video ads with embedded QR codes. Initially, we were curious about how effective metaverse advertising would be, but we found that the QR codes were frequently scanned. The dashboard makes analysis simple, and we plan to continue using this service in the future.
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### Contact Information for Inquiries
Ad-Virtua, Inc.
Email: support@ad-virtua.com
