Ad-Virtua, the Metaverse Advertising Platform, Begins Business Partnership with "BorderTech" to Operate a Metaverse Exhibition for Japanese Food Targeting Overseas Markets
Press Release
Press Release
For more details, please visit the link below:
https://prtimes.jp/main/html/rd/p/000000001.000113927.html
Exclusive Advertising Slots for the Japan Food Metaverse Exhibition for Thailand and Taiwan in June 2024
Ad-Virtua, Inc. (Location: Shibuya, Tokyo; CEO: Seitaro Mizuno), a company developing and operating a metaverse advertising delivery platform, is pleased to announce the beginning of a business partnership with BorderTech Co., Ltd. (Location: Nagareyama, Chiba; CEO: Makoto Kishimoto), which operates a cross-border metaverse exhibition platform. The partnership began in April 2024.
As part of this collaboration, Ad-Virtua will have exclusive rights to sell advertising slots at the Japan Food Metaverse Exhibition "JVREX Food 2024 Thailand Taiwan," scheduled for June 1–30, 2024. Additionally, Ad-Virtua will sell ad slots for upcoming exhibitions in Singapore, Hong Kong, and the USA. The partnership will also focus on strengthening features such as ad delivery management and viewability detection within BorderTech's metaverse platform.
Overview of JVREX Food EXPO
JVREX is a metaverse space modeled after a space station floating between the Earth and the moon, where Japanese food brands can exhibit their products and services to international markets. The virtual space includes exhibition booths, webinar venues, and digital signage displaying various content, such as Japanese culture, arts, music, and tourism, to offer a "Cool Japan" experience.
Japanese food companies can exhibit in booths and connect with international buyers, creating business opportunities. The metaverse exhibition reduces travel and accommodation costs for both suppliers and buyers and supports effective business discussions through real-time communication with AI translation/interpretation features.
No special app downloads are required for participation—visitors can access the metaverse exhibition via the dedicated website using smartphones or PCs. Within a high-quality 3D space, each event booth offers engaging videos and detailed information, providing a realistic trade show experience.
JVREX Food Event Schedule
Following the success of previous exhibitions, JVREX Food will continue to host events throughout 2024, targeting different regions.
Name | Period | Target Countries | Number of Exhibitors | Expected Visitors |
|---|---|---|---|---|
JVREX Food 2024 Thailand Taiwan | 2024/6/1–6/30 | Thailand, Taiwan | 30+ (last year: 30) | Approx. 3,000 (last year: 1,400) |
JVREX Food 2024 Singapore Hongkong | 2024/11/1–11/30 | Singapore, Hong Kong | 30+ (last year: 30) | Approx. 1,500 (last year: 700) |
JVREX Food 2025 USA | 2025/2/1–2/29 | USA | 30+ (last year: 60) | Approx. 3,000 (last year: 1,600) |
The visitor numbers represent unique users and are not the same as total access counts.
Special Website for JVREX Food 2024 Thailand Taiwan (June 1–30, 2024)
Background of the Partnership
In its past three events, JVREX Food has attracted approximately 7,000 buyers and hosted around 120 exhibiting companies, with all slots fully booked. The events have achieved a high success rate, with about 86% of interactions leading to business deals and about 84% positive feedback in surveys. The 2024 exhibitions are expected to attract even more exhibitors and visitors.
This partnership aims to maximize the marketing potential of the growing interest from international buyers in Japanese food products. By leveraging Ad-Virtua's metaverse advertising platform, which has a track record of over 200 titles and more than 4 million ad views*, the collaboration will enhance the convenience and customization of ad operations for JVREX FOOD. It will also support creative production, collaboration planning, and the creation of high-value-added metaverse spaces.
Figures are from June 2023 to March 2024.
Advertising Space Details
For JVREX Food 2024 Thailand Taiwan (June 1–30, 2024), there will be two advertising spaces available in both the entrance hall and the main stage.
- Entrance Hall: The area where visitors first arrive and view a tutorial, ensuring ad impressions.
- Main Stage: The area with the most exhibitor booths, where visitors spend the most time, providing a broad reach.
Advertising Rates
The advertising plans include three options, mainly centered around video ad delivery through display ads. Various channels, such as special websites, email newsletters for visitors, and commercials during webinars, are also available.
Customized ads include options to place your own products or characters near signage, or to customize special exhibition booths, allowing for more effective expressions and strategies beyond video ads.
We also provide comprehensive support, including object development, implementation in metaverse spaces, and planning collaborative efforts with JVREX Food events.
Those opting for customized ads can enjoy a discount of up to 50,000 JPY.
For more details, please contact Ad-Virtua, Inc.
Contact: https://corp.ad-virtua.com/
Company Information
Ad-Virtua, Inc.
- CEO: Seitaro Mizuno
- Established: August 2022
- Location: 2nd Floor, Kuwano Building, 6-23-4 Jingumae, Shibuya, Tokyo
- Website: https://corp.ad-virtua.com/
- Business: Development and operation of the metaverse advertising platform Ad-Virtua, app development contracting, and consulting
BorderTech Co., Ltd.
- CEO: Makoto Kishimoto
- Established: February 2023
- Location: 4-31-9 Ootaka-no-mori Higashi, Nagareyama, Chiba
- Website: https://www.bordertech.co.jp/
- Business: Development and sales of the cross-border metaverse event platform "BorderTech," event planning and management for exhibitions and trade shows, support for overseas expansion, and web & digital marketing support
Contact Information for This Release
Ad-Virtua, Inc.
Email: support@ad-virtua.com
