Ad-Virtua, a Platform for In-Game and Metaverse Advertising, Begins Trading Ad Inventory through Integration with the SSP (Supply-Side Platform) Operated by fluct Inc.
Press Release
Press Release
Ad-Virtua's ad inventory is now open for trading, allowing metaverse and game developers to achieve sustainable revenue.
Ad-Virtua, Inc. (Location: Shibuya, Tokyo; CEO: Seitaro Mizuno), the developer and operator of the metaverse and in-game advertising platform "Ad-Virtua," is pleased to announce that it has become the first in-game ad network to integrate with fluct SSP, a supply-side platform (SSP) operated by fluct Inc. (Location: Minato, Tokyo; CEO: Yota Fujii).
Through this integration, ad placements that were previously available exclusively through Ad-Virtua's proprietary system will now be open for trading. This partnership enables a reliable supply of ads based on fluct SSP's extensive inventory.
By the end of October 2024, all metaverse and game developers will be able to implement the plugin compatible with SSP integration.
Please note that the eligibility for SSP connection for each metaverse and game is determined by fluct's review process.
About fluct Inc.
fluct Inc. is an ad tech company that provides one of Japan's largest SSPs (Supply-Side Platforms). It holds the highest tier of Premier Partner status as a Google-certified partner for site operators, specializing in consulting services for publishers.
About Ad-Virtua
Ad-Virtua is a metaverse and in-game video advertising platform that offers a sustainable revenue source through seamlessly integrated ads.
In addition to video ads, Ad-Virtua also matches advertisers looking for branding and marketing opportunities with metaverse and game developers, supporting the planning and execution of collaborative projects, including tie-up campaigns.
Feature 1: Non-Intrusive Ads
Ad-Virtua's "in-game" ads are different from traditional banners or reward ads, providing a way to monetize without disrupting user experience. Ads are displayed through monitors placed in-game, ensuring that gameplay is never interrupted and user satisfaction remains high.
Feature 2: Easy and Smooth Integration
No scripting is required! Simply place the monitors in any location in your game with no-code installation for easy monetization. Ad-Virtua is also compatible with other SDKs like AdMob.
Contact Information
Ad-Virtua, Inc. Contact Form: https://corp.ad-virtua.com/contact/
Company Information
fluct Inc.
- CEO: Yota Fujii
- Established: June 2008
- Location: 36th Floor, Toranomon Hills Station Tower, 2-6-1 Toranomon, Minato, Tokyo
- Website: https://corp.fluct.jp/
- Business: Advertising platform services, publisher growth services, retail media services
Ad-Virtua, Inc.
- CEO: Seitaro Mizuno
- Established: August 2022
- Location: 2nd Floor, Kuwano Building, 6-23-4 Jingumae, Shibuya, Tokyo
- Website: https://corp.ad-virtua.com/
- Business: Development and operation of the metaverse advertising platform Ad-Virtua, app development contracting, and consulting
