Ad-Virtua, the In-Game Advertising Platform, Launches an Advertising Package with Video Production in Partnership with Japan’s Leading Game Media, Famitsu

Ad-Virtua, Inc. (Headquarters: Shibuya, Tokyo; CEO: Seitaro Mizuno), which develops and operates Japan’s largest in-game advertising platform Ad-Virtua, is excited to announce the release of a special video ad package in collaboration with Famitsu (operated by Kadokawa Game Linkage, Inc.; Headquarters: Bunkyo, Tokyo; CEO: Shusuke Toyoshima), Japan’s leading game media.

This package enables direct reach to game users through impactful PR videos created by Famitsu, displayed as in-game ads.

Reaching Game Users with High-Impact, Non-Intrusive Ads

Ad-Virtua is an advertising platform that allows video ads to be displayed from monitors placed within games, much like billboards in real life. It provides a seamless advertising experience within the game environment, and with Ad-Virtua, advertisers can reach audiences across more than 300 games in various genres.

Feature 1: High Favorability (Approx. 85%) – Non-Intrusive Ads
Unlike traditional advertising methods, Ad-Virtua’s ads do not interrupt gameplay, resulting in positive user reception.

Feature 2: High Brand Lift
As a unique advertising approach that integrates ads into the gaming experience, Ad-Virtua ads capture attention and reach users effectively. Compared to other web ads, research shows approximately 1.8x ad recall and 1.7x engagement.

This new package includes video production by Famitsu, Japan’s top game media known for its extensive experience in producing game videos and live broadcasts. By leveraging Famitsu's expertise, advertisers can create high-impact videos that resonate with game users and deliver them directly within over 300 games through Ad-Virtua’s non-intrusive ad method.

Package Details

The package, which includes video production and ad placement fees, is available at 1.25 million JPY for 1 million impressions and 1.5 million JPY for 2 million impressions. Additional ads can be purchased at 500,000 JPY for every 1 million impressions.

Contact for Inquiries

Contact: support@ad-virtua.com

About Famitsu

Famitsu is Japan’s largest media platform for all things gaming, covering a wide range of game-related information. It publishes Weekly Famitsu, a comprehensive game magazine first launched in 1986, and operates various websites, including Famitsu.com for game and entertainment news and Famitsu App for mobile gaming information. The Famitsu group also offers additional media and content, including a YouTube channel, game strategy guides, visual fan books, and children’s gaming magazine TV Game Magazine.

Official Website: https://www.famitsu.com/