Ad-Virtua and Meteorise Enter into Capital and Business Alliance — Expanding In-Game Advertising and Co-Creating New Value —

Press Release

News

Ad-Virtua and Meteorise Enter into Capital and Business Alliance — Co-Creating New Value Through Seamless In-Game Advertising —

Ad-Virtua Inc. (Headquarters: Kita-ku, Tokyo; CEO: Seitaro Mizuno; hereinafter referred to as "Ad-Virtua") and Meteorise Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Koji Watanabe; hereinafter referred to as "Meteorise") have entered into a capital and business alliance. As part of the partnership, Meteorise has made an equity investment in Ad-Virtua, and both companies will jointly explore immersive monetization models that integrate advertising experiences from the early stages of game development.

The partnership includes plans to explore the implementation of Ad-Virtua’s in-game video ad network across titles developed by Meteorise and its five-company alliance team “Hagun.” The companies will also consider multifaceted collaboration, including knowledge sharing, mutual utilization of performance data, and joint promotional efforts. Through this alliance, the two companies aim to combine their respective strengths to generate new value in the gaming industry.

Comment from Ad-Virtua

Seitaro Mizuno, CEO, Ad-Virtua Inc.

“We have always envisioned a future where ads are not disruptions but become part of the experience itself. This capital alliance marks a major step forward in making that vision a reality. By combining Meteorise’s deep expertise in game operations with our optimization and measurement technologies, we believe we can establish a healthy and sustainable revenue model that preserves player immersion. Going forward, we aim to work closely with development teams to present a next-generation standard where game design and advertising are seamlessly integrated — for the global market.”

Comment from Meteorise

Koji Watanabe, CEO, Meteorise Inc.

“Since our founding, we’ve believed in discovering and delivering new value within the act of ‘play.’ We’re confident that Ad-Virtua’s in-game ad technology will be a key to expanding the reach and viability of the increasingly vibrant indie game scene. Even in the form of advertising, Ad-Virtua enables game experiences without breaking immersion — and in some cases, can even enhance them depending on the game’s design.

Through this collaboration, we aim to pioneer novel initiatives such as collaborations with IP holders and brands, as well as leveraging real-time data for improved live operations. Together, we hope to deliver surprises and new discoveries to players around the world.”


Company Overview

Ad-Virtua Inc.
CEO: Seitaro Mizuno
Founded: 2022
Location: Daikoku Bldg. 303, 2-47-8 Akabane, Kita-ku, Tokyo
Website: https://corp.ad-virtua.com
Business
:

  • Development and operation of the metaverse ad platform "Ad-Virtua"
  • Contracted development and consulting for game and metaverse applications

Meteorise Inc.
CEO: Koji Watanabe
Founded: 2010
Location: VORT Suehirocho II Bldg. 2F, 6-14-3 Sotokanda, Chiyoda-ku, Tokyo
Website: https://www.meteorise.co.jp
Business
:

  • Planning, development, sales, and operation of game software
  • Planning and development of digital content

Contact
Please direct inquiries via Ad-Virtua's contact form:
https://corp.ad-virtua.com/contact

PR TIMES