Ad-Virtua Partners with UNICORN to Strengthen Domestic and Global Expansion of In-Game Advertising

Ad-Virtua Inc. (Kita-ku, Tokyo; Representative Director: Seitaro Mizuno) has entered into a partnership with UNICORN Inc. (Head office: Shinjuku-ku, Tokyo; Representative Director: Sho Yamada), a subsidiary of Adways Inc. (Head office: Shinjuku-ku, Tokyo; President and Representative Director: Sho Yamada), to strengthen the rollout of Ad-Virtua's in-game advertising platform to advertisers in Japan and overseas. Through this collaboration with UNICORN, we are building an environment in which more companies can use new brand touchpoints based on game spaces.

Background: In an era when ads don't get through, games become a new touchpoint

Skipping and avoiding advertising has become commonplace, and conventional ad formats are increasingly failing to reach younger audiences in particular.

Games, on the other hand, continue to grow as a medium people engage with daily, drawing attention as a new touchpoint where brands are accepted naturally.

Ad-Virtua provides an in-game advertising platform that displays brands without breaking the world of the game, and has created ad exposure across game titles in Japan and abroad. UNICORN handles promotions for many advertisers in Japan and overseas and provides marketing support through its own ad delivery platform.

This partnership combines the strengths of both companies with the aim of significantly expanding the number of companies using in-game advertising.

Scope of the Partnership: Strengthening rollout to advertisers in Japan and overseas

Through this partnership, Ad-Virtua's in-game ad inventory becomes available within the promotions UNICORN handles in Japan and overseas. This opens up uses such as:

• Campaigns in Japan for overseas brands
• Overseas marketing by Japanese companies
• Ad rollouts in global game titles

In-game advertising will now be used across a broader range than before.

What Ad-Virtua Aims For

Ad-Virtua continues to face the question:

"In an era when advertising is disliked, how can a brand still reach people naturally?"

Through this partnership, we will further advance:

• Wider adoption of new advertising exposure using games
• Natural brand recall among younger and family audiences
• New options for advertisers

Comment from the CEO

Seitaro Mizuno, Representative Director, Ad-Virtua Inc.

"In an era when advertising doesn't get through, games are a new touchpoint connecting brands and users. We believe the partnership with UNICORN lets us build an environment where advertisers can reach game users more naturally and more effectively."

Company Profiles

Ad-Virtua Inc.

Address: 2-47-8 Akabane, Kita-ku, Tokyo

Representative: Seitaro Mizuno, Representative Director

Business: Development and operation of the in-game advertising platform "Ad-Virtua"

Website: https://corp.ad-virtua.com

UNICORN Inc.

Address: 5-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representative: Sho Yamada, Representative Director

Business: Digital advertising

Website: https://unicorn.inc/